Creativity in Groups

Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.

Summary

Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.

Product details

• Authors: Austin Austin Sarat, Elizabeth Mann
• Assisted by: Jack Goncalo (Editor), Jack A. Goncalo (Editor), Elizabeth Mannix (Editor), Elizabeth A. Mannix (Editor), Margaret Ann Neale (Editor)
• Publisher: Emerald Group Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 13.11.2009
• EAN: 9781849505833
• ISBN: 978-1-84950-583-3
• No. of pages: 336
• Dimensions: 157 mm x 235 mm x 23 mm
• Weight: 638 g
• Series: Research on Managing Groups an; Research on Managing Groups and Teams
• Subject: Social sciences, law, business > Business > Miscellaneous