Understanding Media Economics

"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Editionof Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.

Product details

• Authors: Gillian Doyle
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 15.04.2002
• EAN: 9780761968757
• ISBN: 978-0-7619-6875-7
• No. of pages: 184
• Subject: Social sciences, law, business > Media, communication > Communication science