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Klappentext The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management. Zusammenfassung Communicators are now being asked to perform managerial duties such as planning! consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Inhaltsverzeichnis Introduction PART ONE: STRATEGIC PLANNING CULTURES The Making of Strategic Planning Cultures The Role of Integrated Communication Planning PART TWO: INTEGRATED PLANNING PROCESSES Writing the Strategic Communication Plan (Multiyear or Annual) Writing the Multiyear or Annual Operational and Work Plans Writing the Communication Support Plan Planning for Special Events, Campaigns and Issues Writing the Contingency Plan for Crises COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING Understanding the Psychology of Audiences Beliefs, Attitudes, Values and Needs The Bases of Source Credibility Message Design Perception, Cognition and Information Acquisition Message Design Theories of Persuasion Choosing the Channel Lessons Learned PART FOUR: STRATEGIC PROCESSES Strategic Approaches to Planning for Issues Management Planning Cooperative Strategies Partnering, Consulting and Negotiating
