Practice of Public Relations

Klappentext Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects. Zusammenfassung Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects. Inhaltsverzeichnis Introduction; Public relations in action; Media relations; Other media of public relations exhibitions, words and images; Public affairs and corporate relations; Public relations and marketing; Public relations in central government; Public relations in local government; Public relations in the non-commercial sector; Parliamentary relations and lobbying; Consultancy public relations; Ethics and codes of professional conduct; Legal aspects of public relations practice; International public relations; Crisis management; Sponsorship; Education, training and career prospects.

Product details

• Authors: Sam Black, Black Sam
• Assisted by: Sam Black (Editor)
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 24.04.1995
• EAN: 9780750623186
• ISBN: 978-0-7506-2318-6
• No. of pages: 216
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Marketing / General