Guerrilla Marketing Attack

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

About the author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product details

• Authors: Levinson, Arnold Ed Levinson, Arnold Ed. Levinson, Jay Conrad Levinson
• Publisher: Houghton Mifflin College Division
• Languages: English
• Product format: Paperback / Softback
• Released: 30.04.1990
• EAN: 9780395502204
• ISBN: 978-0-395-50220-4
• Dimensions: 150 mm x 228 mm x 12 mm
• Series: Guerrilla Marketing; Guerrilla Marketing
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS: Small Business, BUSINESS & ECONOMICS: Management Science, BUSINESS & ECONOMICS: Reference, PSYCHOLOGY: Social Psychology, PSYCHOLOGY: Mental Health, SCIENCE: Global Warming & Climate Change, BUSINESS & ECONOMICS: Green Business, BUSINESS & ECONOMICS: Marketing / General, BUSINESS & ECONOMICS: Marketing / Direct, BUSINESS & ECONOMICS: Marketing / Research, BUSINESS & ECONOMICS: Women in Business, BUSINESS & ECONOMICS: Sales & Selling / Management, BUSINESS & ECONOMICS: Economics / Social & Behavioral, BUSINESS & ECONOMICS: International / Marketing