Cybermarketing - How to Use the Internet to Market Your Goods and Services

Informationen zum Autor Pauline Bickerton, Matthew Bickerton, Upkar Pardesi Klappentext A practical guide to using the Internet as a marketing tool. Second edition. Zusammenfassung Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things. Inhaltsverzeichnis Chapter 1 Marketing with the Internet; Chapter 2 Finding out about your world and your market; Chapter 3 Researching your markets on the Internet; Chapter 4 Making your information system work; Chapter 5 Segmentation – establishing a niche in the global market; Chapter 6 Exploiting your global niche – the best marketing mix; Chapter 7 Promoting yourself online; Chapter 8 Producing your promotional materials online; Chapter 9 E-commerce – selling online; Chapter 10 Where is all this taking us?;

List of contents

Chapter 1 Marketing with the Internet; Chapter 2 Finding out about your world and your market; Chapter 3 Researching your markets on the Internet; Chapter 4 Making your information system work; Chapter 5 Segmentation - establishing a niche in the global market; Chapter 6 Exploiting your global niche - the best marketing mix; Chapter 7 Promoting yourself online; Chapter 8 Producing your promotional materials online; Chapter 9 E-commerce - selling online; Chapter 10 Where is all this taking us?;

Summary

Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things.

Product details

• Authors: Matthew Bickerton, Pauline Bickerton, Pauline Bickerton Bickerton, Bickerton Matthew, Bickerton Pauline, Upkar Pardesi, Pardesi Upkar
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 25.08.2000
• EAN: 9780750647045
• ISBN: 978-0-7506-4704-5
• No. of pages: 372
• Series: CIM,The Chartered Institute of Marketing, Professional; CIM,The Chartered Institute of Marketing, Professional
• Subjects: Social sciences, law, business > Business > Business administration; BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, E-commerce: business aspects, Sales & marketing, Sales and marketing, Internet Guides & Online Services, Internet guides and online services, COMPUTERS / Internet / Web Services & APIs