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Informationen zum Autor The author is a women's health nurse practitioner and holds a NEA-BC certification. Ruby is a servant leader and takes pride in being a coaching style leader. Her passion is to inspire others to excel to be their best self. Some of her most rewarding leadershership experiences have come from serving as a formal mentor to nurse leaders and leaders working in other disciplines over the years. Klappentext This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media. The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption. Each chapter concludes with activities which encourage students to develop and apply critical approaches in contexts which develop their individual learning. The final section offers a set of techniques and case studies on methods of research which is specifically designed for undergraduate students. Zusammenfassung This textbook provides a comprehensive introduction to the field of media studies. It sets out the range of approaches to decoding media texts! and engages with a number of approaches to media institutions! detailing the key debates that have taken place around them.
List of contents
Introduction.
Part I: texts.
1. How the Media Communicate.
2. Reading Media Images.
3. Ideology.
4. Representation.
5. Genre.
6. Narrative.
7. Intertextuality. .
Part II: Institutions.
8. Approaches to Media Institutions.
9. Public Service Broadcasting and the Market.
10. Media Professionalism and Codes of Practice.
11. Independent Media. .
Part III: Audiences.
12. Conceptualizing and Measuring Media Audiences.
13. The Effects of the Media on Audience Groups.
14. Contexts of Media Consumption.
15. Minority Audiences and the Media.
16. New technologies and Media Audiences.
17. Media Consumption and Social Status.
18. Public Participation in the 1990s.
Epilogue: Research Methods in Media Studies.
Conclusion.
Bibliography.
Index.
Report
"Written in a clear and concise manner this introductory textbook offers a comprehensive overview of the central theoretical, empirical and analytical debates and issues in contemporary media studies. This is a valuable resource for undergraduate students on media studies or media-related courses who are new to the field; and those more familiar with its debates and issues." Sharon Lockyer, Bookends
