Fr. 54.50

Marc Dupuis, Marc Dawson Dupuis, John Dawson, Marc Dupuis

European Cases in Retailing

English · Paperback / Softback

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Description

This casebook on retailing contains 17 cases illustrating the key issues facing European retailers today. While taking a practical approach, these cases are designed to illustrate the complex nature of retail activity and the importance of culture in retailing.

Product details

Authors	Marc Dupuis, Marc Dawson Dupuis
Assisted by	John Dawson (Editor), Marc Dupuis (Editor)
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Paperback / Softback
Released	09.01.1999

EAN	9780631207306
ISBN	978-0-631-20730-6
No. of pages	304
Subject	Social sciences, law, business > Business > International economy

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