Rembrandts In The Attic

Informationen zum Autor Kevin G. Rivette is the Co-founder and Chief Executive Officer of Aurigin, a consulting firm specializing in intellectual property issues. David Kline is a writer for The New York Times, Wired, Upside, and other major media and a commentator for National Public Radio's "Marketplace" business program. Klappentext "Rembrandts in the Attic" provides the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios. The authors show how some of the world's most successful firms have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises. Zusammenfassung Offers a guide showing CEOs and managers how to unlock the financial and competitive power in their patent portfolios. This book shows how firms such as Intel and Microsoft have used patents to outflank rivals and boost bottom-line revenues and shareholder return. It demonstrates the cross-functional value companies can gain by using patents. Inhaltsverzeichnis PrefaceAcknowledgments1. The New Competitive Battlefield2. Restoring the Lost Art of Patent Strategy3. The New CEO Challenge4. Supercharging R&D through Patent Planning5. Financial Leverage through Patent Mining6. Patent Mapping Your Business Development Strategy7. Surviving the Internet Patent WarsNotesIndex

Product details

• Authors: D Kline, David Kline, Kline David, Rivette, K Rivette, Kevin G. Rivette, Rivette Kevin G.
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 01.11.1999
• EAN: 9780875848990
• ISBN: 978-0-87584-899-0
• Dimensions: 162 mm x 240 mm x 25 mm
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Management, LAW / Intellectual Property / General, business strategy, intellectual property law, Management of specific areas