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Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Klappentext A companion to the bestselling "Words that Sell! the next definitive advertising word-and phase book"More Words That Sell is packed with 3!500high-powered! idea-generating words! phrases! and slogans! arranged by category and purpose (example categories include Power Words! Sounds! Technology! Youth Market! and dozens more). Containing checklists and other helpful features like its bestselling predecessor "Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans."More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red! white! blue! yellow! etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media! and sections covering internet marketing and advertising! "More Words That Sell will be a must-have word and-phrase reference for writers of all types. Zusammenfassung In highly competitive! quick-hitting marketplace! choosing the correct words is vital to the success of your message. This title provides you with more than 3!500 high-powered! high-profit words! phrases! and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond.
