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Informationen zum Autor Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005). Klappentext "The Entrepreneurial Mindset" offers a refreshingly practical blueprint for thinking and acting in fast-paced, rapidly changing and highly uncertain environments. The authors provide simple but powerful ways to stop acting by the old rules and start thinking with the discipline of a habitual entrepreneur. Zusammenfassung Offers a blueprint for thinking and acting in environments that are fast-paced and uncertain. This book provides a guide to energizing the organization to find tomorrow's opportunities, and a set of entrepreneurial principles to transform the arenas in which you compete. It also offers a set of practices for capitalizing on uncertainty and change. Inhaltsverzeichnis Preface1. An Entrepreneurial Mindset for Winning in an Uncertain World2. Achieving the Perfect Translation3. Differentiation to Die For4. Disrupting the Rules of the Game5. Building Breakthrough Competences6. Targeting Your Portfolio7. Focus to Win8. Choosing Your Entry Strategy9. Discovery Driven Planning10. Acing the Discovery11. The Entrepreneurial Mindset as Second Nature: Continuous Creation of New Business Models12. The Entrepreneurial Edge: When Strategy Is DiscoveryNotesIndexAbout the Authors
