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Informationen zum Autor Brian White was formerly Principal Lecturer at the Lincoln School of Management at the University of Lincoln. He has many years of experience tutoring students from a wide range of countries on dissertation presentation. Klappentext This practical step-by-step guide covers both qualitative and quantitative dissertations. It is customized for MBA students! to reflect: length of MBA dissertations; typical MBA course structures; previous experience of students; and MBA assessment criteria. Each stage of the dissertation process is covered! from research design through to presentation! illustrated with plentiful examples. It emphasizes the evaluation of material and how to make the best use of one's tutor. Zusammenfassung This practical step-by-step guide covers both qualitative and quantitative dissertations. It is customized for MBA students! to reflect: length of MBA dissertations; typical MBA course structures; previous experience of students; and MBA assessment criteria. Each stage of the dissertation process is covered! from research design through to presentation! illustrated with plentiful examples. It emphasizes the evaluation of material and how to make the best use of one's tutor. Inhaltsverzeichnis 1. What this book is about.2. Choosing and developing a subject to investigate.3. What research is and choosing an appropriate methodology.4. Techniques of qualitative research, including case study and action research.5. Techniques of quantitative research, including sampling and triangulation.6. Writing a proposal.7. Using the literature.8. Evaluating research results.9. Writing up your dissertation.10. The role of supervisors and the assessment of dissertations.11. Specialist subject advice.12. Annotated bibliography.Index.
