Introduction to Graphic Design Methodologies and Processes - Understanding Theory and Application

Klappentext Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants— a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others. Zusammenfassung Graphic design has long based decision-making on instinct! trends! and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting! targeting and creating of forms and messages.

Product details

• Authors: J Bowers, John Bowers
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 18.02.2011
• EAN: 9780470504352
• ISBN: 978-0-470-50435-2
• No. of pages: 144
• Subjects: Humanities, art, music > Art > Interior design, design; Graphic Design, DESIGN / Graphic Arts / General