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Zusatztext '...Excellent book....He provides a comprehensive and relevant set of tools to prepare managers for any speaking or presenting occasion.'(inManagement! June 2012)'His enthusiasm is palpable! and the exposition of tools and techniques of the trade will help anyone who finds speech writing part of their professional remit.' (Financial Adviser! June 2012)'There are fewer good books on preparing a memorable speech-and this is a very good one...this book is a first class guide to a career-making art.' (Professional Manager! September 2012) Informationen zum Autor Philip Collins was, until 2007, Chief Speech Writer to Tony Blair. He is now CEO of High Windows, a speechwriting consultancy which works with leading businesses, politicians and NGOs. Collins speaks regularly to both business and political audiences. He was voted After Dinner Speaker of the Year 2009, and gave the keynote address at the inaugural UK Speechwriters' Guild conference. He gives regular speechwriting master classes at the London Business Forum. Klappentext Be memorable. Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine...or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what's needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we're presenting, and don't spend enough time thinking about what we're presenting. The secret to memorable, polished speeches is to think more about the material you're sharing - to pay attention to detail and choose your works carefully. Speech writing is and art - and art we can all learn. When the content's right, the confidence will follow. In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it's packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say. "Does Phil Collins know what he is talking about? Here's the answer - he isn't just good, he is the best. It's as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too."- Daniel Finkelstein, Executive Editor, The Times and former speech writer to William Hague Zusammenfassung At some stage in our lives, we all have to face the fear of making a speech. Whether it is at a friend s wedding or at work preparing a presentation, everyone dreads public speaking. Inhaltsverzeichnis Acknowledgements ix Introduction: Attention to Detail 1 Chapter One: Audience 21 Chapter Two: Expectations 47 Chapter Three: Topic 71 Chapter Four: Language 107 Chapter Five: Individual 137 Chapter Six: Delivery 159 Conclusion 183 Frequently Asked Questions 195 Glossary - The Main Rhetorical Terms 201 Bibliography 205 Index 207 ...
