Marketing Management - Knowledge and Skills

Intends to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.

Product details

• Authors: James H. Donelly, James H. Donnelly, J. P. Peter, J. Paul Peter
• Publisher: MCGRAW-HILL Higher Education
• Languages: English
• Product format: Paperback / Softback
• Released: 03.11.2010
• EAN: 9780071221122
• ISBN: 978-0-07-122112-2
• No. of pages: 832
• Weight: 1452 g
• Series: McGraw-Hill International Editions; McGraw-Hill International Editions
• Subject: Social sciences, law, business > Business > Advertising, marketing