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Why, when, and how often candidates use race appeals, and how the electorate responds
List of contents
Introduction: The Political Landscape of Race-based appeals; 1: The Race Appeal of Political Advertising; 2: The Black and White Effects of Racist Appeal Chapter; 3: Blacker Than Thou: The Theory and Political Efficacy of African-American Authenticity Appeals; 4: Competitive Novelties: Minority Candidates and Racial Framed News Coverage; 5: Mobilizing "Racial Threat" in Immigration Issue Ads; 6: Candidate Appeals and Racialized Media Coverage; 7: Barack Obama, Racial Appeals & the 2008 Presidential Election; Epilogue; References
About the author
Charlton D. McIlwain is Associate Professor of Media, Culture and Communication at New York University. He is the author of
When Death Goes Pop: Death, Media and the Remaking of Community and
Death in Black and White: Death, Ritual and Family Ecology. He is coeditor of
The Routledge Companion to Race and Ethnicity. Stephen M. Caliendo is Professor of Political Science at North Central College in Naperville, Illinois. He is the author of
Inequality in America: Race, Poverty and Fulfilling Democracy's Promise and
Teachers Matter: The Trouble with Leaving Political Education to the Coaches. He is coeditor of
The Routledge Companion to Race and Ethnicity.
Summary
Why, when, and how often candidates use race appeals, and how the electorate responds
