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Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
List of contents
Heading Towards Customer Centric Enterprises : An Introduction.- 1 The Customer Centric Enterprise.- Mass Customization and Personalization : Key Strategies for Customer Centric Enterprises.- 2 The Customer Centric Enterprise.- 3 The Many Faces of Personalization.- 4 Economic Evaluation of Mini-Plants for Mass Customization.- 5 Customer Driven Manufacturing Versus Mass Customization.- 6 User Modeling and Personalization.- 7 Art Customization.- Customer Centric Design and Development : Developing product families for customization and efficient manufacturing.- 8 Product Families for Mass Customization.- 9 Common Platform Architecture.- 10 Reconfigurable Models and Product Templates.- 11 Case-Based Reasoning.- 12 Using TRIZ to Overcome Mass Customization Contradictions.- Interfacing and Integrating the Customer : Getting customers involved and optimally informed.- 13 Web-Based Do-It-Yourself Product Design.- 14 Modeling Consumer Behavior in the Customization Process.- 15 Usability of Design by Customer Websites.- 16 Applications of Kansei Engineering to Personalization.- 17 Knowledge Based Product Configuration.- 18 The Customer at the Final Frontier of Mass Customization.- Customer Centric Manufacturing : Process design, production planning and control for achieving near mass production efficiency.- 19 Flexibility and Reconfigurability for Mass Customization.- 20 Distributed Demand Flow Customization.- 21 Segmented Adaptive Production Control.- 22 Challenges of Mass Customization Manufacturing.- 23 Modularization in Danish Industry.- 24 A Framework for Selecting a Best-Fit Mass Customization Strategy.- Applying Mass Customization to the Fashion Industry : Building a customer centric value chain for apparel and footwear customization.- 25 Towards the Extended User Oriented Shoe Enterprise.- 26 Implementing a Mass Customized Clothing Service.- 27 Individualized Avatars and Personalized Customer Consulting.- 28 Footwear Fit Categorization.- 29 Virtual Reality and CAD/CAM for Customized Shoe Manufacturing.- New Directions : Future challenges for building the customer centric enterprise.- 30 New Directions for Mass Customization.
About the author
Dr. Frank Thomas Piller promovierte bei Prof. Dr. Horst Koller am Lehrstuhl für Betriebswirtschaftslehre und Industriebetriebslehre der Universität Würzburg. Er ist derzeit als wissenschaftlicher Assistent am Lehrstuhl für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München (Prof. Dr. Dr. h.c. Ralf Reichwald) tätig.
Summary
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
