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Informationen zum Autor Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain. This lively, hands-on guide is packed with research and case studies showing how some of the world's biggest blue-chip firms have profited by balancing their businesses. Klappentext This 2 in 1 set includes the internationally acclaimed bestseller Why Women Mean Business and the new follow-up book How Women Mean Business. Armed with both these books you will discover why business needs to change and how you can achieve a healthy and profitable balance. ¿ Understand the gender divide ¿ Balance your business for better bottom line results ¿ Find out how companies are implementing balance - and making it work Praise for Why Women Mean Business "...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'." The Times "What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace." Harvard Business Review "Lays out the importance of retaining women in senior leadership positions." Harpers Bazaar "Wittenberg-Cox and Maitland have opened new ground." Management Today Praise for How Women Mean Business "A call to action for savvy executives." Lois P Frankel, PhD, bestselling author of Nice Girls Don't Get the Corner Office. "Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step." John J. Harris, Chairman and CEO, Nestlé Waters "This book is the best overview of the extraordinary business opportunity women represent." Julie Gilbert, Founder and CEO, Wolf " How Women Mean Business is a must-read for any manager." Emilio Umeoka, President, Microsoft Asia Pacific " How Women Mean Business sets out a compelling blueprint for better business practices in the 21st century." Cherie Blair "A must-read for any leader wanting to use gender differences as a strategic lever to develop their business." Jean-Pascal Tricoire, President and CEO, Schneider Electric This 2 in 1 set includes the internationally acclaimed bestseller Why Women Mean Business and the new follow-up book HowWomen Mean Business. Armed with both these books you willdiscover why business needs to change and how you can achieve ahealthy and profitable balance....
