Understanding Children As Consumers

Klappentext Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate Zusammenfassung Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate Inhaltsverzeichnis Introduction - David Marshall PART ONE: CHILDREN AS CONSUMERS Developing as Consumers - Valérie-Inées de la Ville and Valérie Tartas Consumer Socialization in Families - Karin M Ekström Methodological and Design Issues in Research with Children - Teresa Davis PART TWO: ENCOUNTERING MARKETING Children and the Market - Gary Cross An American Historical Perspective Children and Brands - Agnes Nairn Children and Advertising - Brian Young Children and Shopping - Julie Tinson and Clive Nancarrow Children and Money - Christine Roland-Lévy PART THREE: KIDS¿ STUFF Children and Food - David Marshall and Stephanie O¿Donohoe Children and the Internet - Birgitte Tufte and Jeanette Rasmussen Children and Fashion - Maria Piacentini PART FOUR: LOOKING FORWARD The Ethics of Marketing to Children - Sarah Todd Children as ¿Competent¿ Consumers - Stephen Kline

Product details

• Authors: David W Marshall, David W. Marshall, David W. (EDT) Marshall
• Assisted by: David Marshall (Editor), David W Marshall (Editor), David W. Marshall (Editor)
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Hardback
• Released: 19.04.2010
• EAN: 9781847879264
• ISBN: 978-1-84787-926-4
• No. of pages: 280
• Series: Sage Advanced Marketing Series; Advanced Marketing; SAGE Advanced Marketing Series; Advanced Marketing; Sage Advanced Marketing
• Subjects: Social sciences, law, business > Business > Miscellaneous; Market research, BUSINESS & ECONOMICS / Marketing / Research