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Zusatztext 106971236 Informationen zum Autor A former journalist, Jane Jordan-Meier has been at the forefront of media training for 15 years, developing unique and powerful methodologies in crisis media management. From her base in the United States, she works with corporations, government departments, and non-profit agencies in North America, Australia, and New Zealand. She is recognized as one of the world’s top media and crisis management experts. Throughout her career, Jane has worked at the highest level of strategic planning and communication, including the Australian bi-centennial celebrations and the Sydney Olympic Games. Her clients range from experienced CEOs of global corporations to those doing their first media interviews. She works with organizations in crisis as well as those wanting to raise their profile with positive media interviews. Many of her programs and training have won awards from her peers in the public relations and communication professions. In the 1990s, recognizing the need for executives to be highly skilled in handling the media, Jane co-established Media Skills, a media training consultancy. With former journalist Susan Templeman, she created a suite of methods for developing and delivering strategic media messages. This led to the development of a unique approach to managing crisis communication. The methodology has been licensed and used by a network of trainers around the globe. Jane is a frequent guest speaker on crisis communication and media management at conferences in Australia, New Zealand, and North America. A licensed and accredited media trainer and coach, she holds a master’s degree in communication management. She has also taught communication, at both undergraduate and post-graduate levels in Australia’s top communication schools, as well as several professional development courses in Australia, New Zealand, and North America. Klappentext Examining communications between the media and the public during times of crisis, this book defines and specifies the stages of a crisis, explores the effect of the media, and discusses media ethics during a crisis scenario. It discusses how to develop communication plans, suggests what information to provide, and identifies the role of social media in the present-day digital age. A wealth of case studies demonstrates how to choose the appropriate media outlet and language to convey an informative message and avoid potential a oebad pressa due to mismanaging a situation. Zusammenfassung From the Japanese tsunamiand the Egyptian revolution to the Haitian earthquake and the Australian floods! social media has proven its power to unite! coalesce! support! champion! and save lives. Presenting cutting-edge media communication solutions! The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis.Unveiling the secrets of how to manage the media in a crisis! the book examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. It illustrates the four distinct stages of media reporting during a crisis and details the information that must be provided. The author provides readers with a wealth of helpful tips and tools-including guidelines! checklists! and case studies that illustrate best practices in crisis media management. Divided into five sections! the book:Examines how the kingdom of news has changed and considers the new hybrid model that is emerging Identifies the four distinct stages in which both old and new media report a crisis Addresses the use of spokespeople according to the four stages! as well as when to use the chief executive officer Discusses media interviews! including how to handle news conferences! bloggers! and the importance of media training Considers ...
