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Informationen zum Autor Robert L. Heath , professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know—key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics. Klappentext Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession. Zusammenfassung Global in scope and unmatched in its coverage of both academic research and professional best practice! this is an essential resource for those studying and teaching PR Inhaltsverzeichnis Preface - Robert L. Heath Section One Introduction: Mind, Self, and Society - Robert L. Heath 1: Public Relations in the Enactment of Civil Society - Maureen Taylor 2: Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management - Augustine Pang, Yan Jin, Glen T. Cameron 3: Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future - Jeong-Nam Kim and Lan Ni 4: The Cursed Sisters: Public Relations and Rhetoric - ¿yvind Ihlen 5: Implications of Complexity Theory for Public Relations: Beyond Crisis - Dawn R. Gilpin and Priscilla Murphy 6: Signs of the Times: Economic Sciences, Futures, and Public Relations - David McKie 7: Publics and Public Relations: Effective Change - Shirley Leitch and Judy Motion 8: Correspondence(s) to Reality: A Reconstructive Approach to Public Relations - Günter Bentele 9: Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies - Nigel de Bussey 10: "Keeping it Real"-Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric - Jacquie L'Etang 11: Social Construction and Public Relations - Katerina Tsetsura 12: Public Relations and Power - Peter Smudde and Jeffrey Courtright 13: Power and Public Relations: Paradoxes and Programmatic Thoughts - Robert L. Heath, Judy Motion, and Shirley Leitch 14: "Race" in Public Relations - Lee Edwards 15: Toward an Intersectionality Theory of Public Relations - Jennifer Vardeman-Winter and Natalie T. J. Tindall 16: Does Public Relations Scholarship Have a Place in Race? - Damion Waymer 17: Feminist Scholarship and its Contributions to Public Relations - Brenda J. Wrigley 18: Reflective Management: Seeing the Organization as if from Outside - Susanne Holmström<...
