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Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Klappentext Grow Your Online Influence--Go Guerrilla Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you'll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes:19 secrets every guerrilla social media marketer needs to knowThe Guerrilla Social Media Toolkit The Seven-Sentence Social Media Attack Plan 22-point social site and blog checklist20 types of ROIFree guerrilla intelligence toolsFuture social media weapons that are worth knowing aboutAnd more! This is THE social media guerrilla's go-to guide--learn how to employ a social media plan that earns attention--and profits! Zusammenfassung Equipping you with action plans! implementation steps and 100 marketing weapons! this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and! The Guerrilla Social Media Toolkit.
