The Balanced Scorecard - Translating Strategy into Action

Informationen zum Autor Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard. Klappentext The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change. Zusammenfassung Provides the management system for companies to invest in the long term - in customers! in employees! in product development! and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business. Inhaltsverzeichnis Preface 1. Measurement and Management in the Information Age 2. Why Does Business Need a Balanced Scorecard?Part One-Measuring Business Strategy3. Financial Perspective 4. Customer Perspective 5. Internal-Business-Process Perspective 6. Learning and Growth Perspective 7. Linking Balanced Scorecard Measures to Your Strategy 8. Structure and Strategy Part Two-Managing Business Strategy 9. Achieving Strategic Alignment: From Top to Bottom 10. Targets, Resource Allocation, Initiatives, and Budgets 11. Feedback and the Strategic Learning Process 12. Implementing a Balanced Scorecard Management Program Appendix: Building a Balanced Scorecard Index About the Authors ...

Product details

• Authors: Robert S Kaplan, Robert S. Kaplan, Robert Steven Kaplan, Arthur Lowes, David P Norton, David P. Norton, Norton David P.
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 31.12.1996
• EAN: 9780875846514
• ISBN: 978-0-87584-651-4
• No. of pages: 352
• Dimensions: 160 mm x 240 mm x 30 mm
• Series: Harvard Business School Press; Harvard Business Publishing; Harvard Business Publishing
• Subjects: Social sciences, law, business > Business; Management, Strategie, Strategisches Management, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Management, Business / Management, Management / Balanced Scorecard, Balanced Scorecard - Scorecard, BUSINESS & ECONOMICS / Budgeting, Budgeting & financial management, Budgeting and financial management