Cim Coursebook Assessing the Marketing Environment

A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you go along.

Product details

• Authors: Diana Luck, Luck Diana
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 18.06.2010
• EAN: 9780080966229
• ISBN: 978-0-08-096622-9
• No. of pages: 232
• Series: Butterworth-Heinemann
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing