Fr. 86.50

Diana Luck

Cim Coursebook Assessing the Marketing Environment

English · Paperback / Softback

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Description

A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you go along.

Product details

Authors	Diana Luck
Publisher	ELSEVIER SCIENCE BV

Languages	English
Product format	Paperback / Softback
Released	18.06.2010

EAN	9780080966229
ISBN	978-0-08-096622-9
No. of pages	232
Series	Butterworth-Heinemann
Subject	Social sciences, law, business > Business > Advertising, marketing

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