Media Culture and Society - An Introduction

Informationen zum Autor Paul Hodkinson is a sociologist whose work is focused upon youth cultures, online communications and on the relationships between media and cultural identities. He has conducted extensive research on goth subculture and is author of Goth. Identity, Style and Subculture (2002, Oxford: Berg). He is also co-editor of Youth Cultures: Scenes, Subcultures and Tribes (2007, London: Routledge). He is currently researching young people's use of online communications - notably through social networking sites. He is based in the Department of Sociology at the University of Surrey. He joined the department of sociology in August 2003. He was previously Senior Lecturer in Media Studies at University College Northampton and prior to that, he studied at the University of Birmingham at undergraduate and postgraduate level. Inhaltsverzeichnis 1. Introduction Media, Culture, Society Starting Points: Shaping, Mirroring and Re-Presenting The Communication Process Transmitters, Receivers and Noise 'Who Says What...?' and Other Questions Linear and One-Dimensional Elements of Media in Sociocultural Context Media, Power and Control Media, Identity and Culture Making ConnectionsPART ONE: ELEMENTS OF MEDIA2. Media Technologies Introduction Contrasting Medium Theories McLuhan: The Medium Is the Message Kill Your Television Technological Determinism Hot, Cool or Both? Generalization and Reification Technologies and Social Contexts Capacities and Constraints Into the Digital Age Convergence Interactivity Mobility The Internet: A Cure for Social Ills? Conclusion: Technologies in Context3. Media Industry Introduction Media Organizations Commercial Ownership Concentration of Ownership = Concentration of Ideas? The Bottom Line: Sources of Revenue Advertising Revenue Direct Audience Payments Payments between Media Companies Maximizing Audiences The Role of Sponsors Governments and Regulation Access Restrictions Ownership Restrictions Content Regulation Deregulation Supporting the Industry: Copyright Conclusion: Economic Determinism?4. Media Content Introduction Media Texts as Arrangements of Signs Signs as Arbitrary? Levels of Meaning Signs as Relational Uncovering Mythology Limitations of Semiology Narrative, Genre and Discourse Analysis Narrative Analysis Genre Analysis Discourse Analysis From Quality to Quantity: Content Analysis 'Systematic, Objective and Quantitative' Categories and Coding Population and Sample Case Study: Gerbner and Television Violence Limitations of Content Analysis Conclusion: Putting Texts into Context5. Media Users Introduction U S Empirical Traditions of Audience Research Effects Research Limited Effects and Two-Step Flow Uses and Gratifications Functionalist and Complacent? Cultural Studies: Dominant and Oppositional Readings Encoding, Decoding and Preferred Meanings Social Context and Differential Readings Audiences as Cultural Producers Ethnographies of Audiences, Fans and Users Conclusion: An Uncritical Celebration?PART TWO: MEDIA, POWER AND CONTROL6. Media as Manipulation? Marxism and Ideology Introduction Marxism and Ideology: Basics The Culture Industry as Mass Deception Unsupported Elitism? Ideological Meanings Beyond Marx's Materialism Case Study: Consumerist Myths Political Economy and Ideology Manufacturing Consent Cultural Imperialism as Globalization of Ideology Arguments and Criticisms Political Economic versus Cultural Approaches Complex Communication Flows and Consumer Resistance Conclusion: Avoiding Easy Dismissals7. The Construction of News Introduction Selectio...

Product details

• Authors: Paul Hodkinson
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Hardback
• Released: 15.10.2010
• EAN: 9781412920520
• ISBN: 978-1-4129-2052-0
• No. of pages: 336