Fr. 101.00

Jim Blythe, Blythe Jim

Cim Coursebook Marketing Essentials

English · Paperback / Softback

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Description

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

Product details

Authors	Jim Blythe, Blythe Jim
Publisher	ELSEVIER SCIENCE BV

Languages	English
Product format	Paperback / Softback
Released	18.06.2010

EAN	9780080966243
ISBN	978-0-08-096624-3
No. of pages	186
Series	Butterworth-Heinemann
Subjects	Social sciences, law, business > Business > Advertising, marketing BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing

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