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Social Media Marketing - The Next Generation of Business Engagement

English · Paperback / Softback

Description

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How to implement winning social media marketing programs to improve products, services, and profits A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter.

List of contents

Part I: Social Business Fundamentals.

Chapter 1: Social Media and Customer Engagement.

Chapter 2: The New Role of the Customer.

Chapter 3: Build a Social Business.

Chapter 4: The Social Business Ecosystem.

Part II: Run a Social Business.

Chapter 5: Social Technology and Business Decisions.

Chapter 6: Social Analytics, Metrics, and Measurement.

Chapter 7: Five Essential Tips.

Part III: Social Business Building Blocks.

Chapter 8: Engagement on the Social Web.

Chapter 9: Social CRM.

Chapter 10: Social Objects.

Chapter 11: The Social Graph.

Chapter 12: Social Applications.

Product details

Authors Dave Evans
Publisher Wiley, John and Sons Ltd
 
Languages English
Product format Paperback / Softback
Released 22.10.2010
 
EAN 9780470634035
ISBN 978-0-470-63403-5
No. of pages 408
Dimensions 188 mm x 237 mm x 23 mm
Series For Dummies
For Dummies
Subject Social sciences, law, business > Business

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