Social Media Marketing - The Next Generation of Business Engagement

How to implement winning social media marketing programs to improve products, services, and profits A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter.

List of contents

Part I: Social Business Fundamentals.

Chapter 1: Social Media and Customer Engagement.

Chapter 2: The New Role of the Customer.

Chapter 3: Build a Social Business.

Chapter 4: The Social Business Ecosystem.

Part II: Run a Social Business.

Chapter 5: Social Technology and Business Decisions.

Chapter 6: Social Analytics, Metrics, and Measurement.

Chapter 7: Five Essential Tips.

Part III: Social Business Building Blocks.

Chapter 8: Engagement on the Social Web.

Chapter 9: Social CRM.

Chapter 10: Social Objects.

Chapter 11: The Social Graph.

Chapter 12: Social Applications.

Product details

• Authors: Dave Evans
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 22.10.2010
• EAN: 9780470634035
• ISBN: 978-0-470-63403-5
• No. of pages: 408
• Dimensions: 188 mm x 237 mm x 23 mm
• Series: For Dummies; For Dummies
• Subject: Social sciences, law, business > Business