Marketing Island Destinations - Concepts and Cases

Over the years, tourism has emerged as a major force in the global economy, with most countries having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

List of contents

1. Small Island Developing States: Issues and Prospects  2. Strategic Destination Marketing: The Key to a Competitive Advantage  3. Rebranding Norfolk Island - Is it Enough to Rebuild Visitor Numbers?  4. British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach  5. Market Positioning: The Case of Barbados  6. Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus  7. E-Marketing: An Evaluation of Tobago's Official Tourism Website  8. Strategic Destination Marketing, Nagigi style: Olivia's Homestay in Fiji  9. Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawai'ian Islands  10. Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember  11. Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean  12. Weathering the Storm - Crisis Marketing for Small Island Tourist Destinations  13. The Competitive Island Destination

Product details

• Authors: Acolla Lewis-Cameron, Sherma Roberts
• Assisted by: Acolla Lewis (Editor), Acolla Lewis-Cameron (Editor), Sherma Roberts (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 29.07.2010
• EAN: 9780123849090
• ISBN: 978-0-12-384909-0
• No. of pages: 186
• Dimensions: 160 mm x 237 mm x 17 mm
• Series: Elsevier Insights; Elsevier Insights
• Subject: Social sciences, law, business > Business > Advertising, marketing