Effective PR: Be Your Own Expert: Teach Yourself

Informationen zum Autor Angela Murray is a freelance consultant who has advised a wide range of businesses, from multi-nationals to small organisations. Klappentext "Previously published as Teach Yourself PR"--Title page verso.An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. Zusammenfassung An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. Inhaltsverzeichnis : Introduction: Planning a PR campaign: Media liaison: Communicating directly with a target audience: Sponsorship: Entertaining and corporate hospitality: Internal public relations: Crisis management: Specialist PR: Using PR professionals - in-house and external: Evaluating success: Useful addresses

Product details

• Authors: Murray, Angela Murray, Murray Angela
• Publisher: Teach Yourself
• Languages: English
• Product format: Paperback
• Released: 24.09.2010
• EAN: 9781444120455
• ISBN: 978-1-4441-2045-5
• No. of pages: 256
• Dimensions: 130 mm x 198 mm x 16 mm
• Series: Teach Yourself
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Public Relations, EDUCATION / Adult & Continuing Education