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Zusatztext "This book offers great! real-world examples that can motivate others to replicate this community approach to fitness." Informationen zum Autor Toni Yancey ! MD! MPH! is Professor in the Department of Health Services and Co-Director of the UCLA Kaiser Permanente Center for Health Equity at the School of Public Health! University of California! Los Angeles. Klappentext 97385604 Zusammenfassung Intends to proposes regular ten-minute exercise breaks that utilize music and dance and are easily incorporated into school, work, and community life. This title presents a fresh paradigm for fitness and public health that promises vitality, well being, and a greater sense of community. Inhaltsverzeichnis Preface Acknowledgments Abstract Introduction A bleak future • What’s recess got to do with it? • The mess we’ve created • Digging ourselves out! • Why a book? • Why this idea? • Why this book? • Instant Recess . . . in a nutshell 1 The High Price of a Sedentary America and the Challenge of Getting Society Moving The lure of the couch is costing us and killing us! • The challenge: The deck is stacked against us! • The science-industrial complex 2 The Benefits of Widespread Physical Activity and Opportunities to Move the Needle 54 There’s almost nothing exercise can’t fix — or at least improve on a bit • The opportunity: A little goes a looong way • So where do we go from here? 3 The Evolution of an Idea Who! exactly! is talking? • How I fell in love with public health • A mosaic of lenses • A historical perspective • Launching my life’s work • An emerging perspective • Inspiration — the art and science behind the recess model • Science! like politics! is usually personal 4 The Marketing and Social Marketing of Physical Activity and Fitness Why a marketing perspective? • Evolution of the public face of physical activity • Why marketing? Why now? • What we did! and why and how we did it • Current activity marketing campaigns • Looking to the future: A model for the social marketing of Instant Recess • The messenger and the medium 5 The Case for the Instant Recess Model The conceptual framework • How does it work? • How can you make it work? • Is it workable? • How to get it to work in your organization • Wrapping it up and putting a bow on it 6 Instant Recess — What’s Good for the Waistline Is Good for the Bottom Line! Does it work? • Dissemination • Intervention spotlight • Instant Recess Leaves the Nest • Where we’re going from here 7 A Glimpse into the Future: How the Recess Model Sparked a Physical Activity Movement 219 Why Instant Recess worked • How Instant Recess worked • Toward a brighter future . . . References About the Author Index Appendices are available at www.toniyancey.com. ...
