Consumerology - The Myth of Market Research, Truth About Consumers Psychology of

Market research is a myth. This title reveals why the findings obtained from most market research are completely unreliable. It exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence and instances of success through ignoring market research, such as Baileys and Dr Who.

Product details

• Authors: Philip Graves
• Publisher: Brealey, Nicholas
• Languages: English
• Product format: Hardback
• Released: 02.09.2010
• EAN: 9781857885507
• ISBN: 978-1-85788-550-7
• Subjects: Social sciences, law, business > Business; Konsumentenverhalten, Marktforschung