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Zusatztext This book keeps you abreast of the latest retailing trends. While also giving students the foundations they need to be successful in the retailing marketplace. Informationen zum Autor Lynda Rose Poloian is now retired after teaching at Southern New Hampshire University for more than twenty-five years. Klappentext Keeping up with changes in retailing is daunting for both students and instructors! as companies start up! merge! or go out of business. What is retailing? Where is it going? Who are the players and how do they operate? These are just some of the questions this text addresses. Poloian provides examples and references involving retail change such as ownership! technology! and trend-related aspects with the most current information. Many students will go on to build careers in the global marketplace! an understanding of the global nature of business! and new content on the global retail environment is essential. This new edition provides the information and tools necessary to thrive in this competitive industries. Vorwort This second edition is an essential companion for any student seeking a career in the world of retail. It focuses on the strategies that retailers employ to thrive in this challenging economic climate. Zusammenfassung What is retailing today? Who are the key players and how do they operate? What will happen tomorrow? Retailing Principles addresses these questions and more. This Second Edition has been thoroughly updated to reflect current trends and conditions! providing students will all the essential information to thrive in the global retail environment. Inhaltsverzeichnis The State of the Industry Roots and Rudiments The Retail Environment: Dynamics of Change Strategic Planning: Adapting to Change Customer Behavior Global Retail Profile-Walmart! USA Retail Structures and Multichannel Strategies Brick-and-Mortar Retailing Direct Marketing and Selling Electronic Retailing Global Retailing Global Retail Profile-Retailing in China Store Location and Planning Site Selection Shopping Centers and Malls Store Design and Visual Merchandising Global Retail Profile-Carrefour! France Retail Management Principles of Management Human Resources Management Financial Analysis and Management Merchandising Management Global Retail Profile-H&M! Sweden Marketing the Merchandise Pricing for Profit Planning Retail Promotion Monitoring the Supply Chain Global Retail Profile-Uniqlo! Fast Retailing! Japan Appendix: Retail Career Directions ...
