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Informationen zum Autor John Williams, Tony Curtis Klappentext Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies! study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages. Zusammenfassung Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages. Inhaltsverzeichnis Unit 1 Management and marketing roles Unit 2 Recruiting the team Unit 3 Developing the team Unit 4 Managing change Unit 5 Project management Unit 6 Knowledge management and market research Unit 7 Developing and implementing marketing plans Unit 8 Marketing communications and customer service Appendix: Feedback and answers
List of contents
Unit 1 Management and marketing roles
Unit 2 Recruiting the team
Unit 3 Developing the team
Unit 4 Managing change
Unit 5 Project management
Unit 6 Knowledge management and market research Unit 7 Developing and implementing marketing plans
Unit 8 Marketing communications and customer service
Appendix: Feedback and answers
Summary
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.
