Fr. 103.00

Suraksha Gupta, T Melewar, T C Melewar, T. C. Melewar, T. C. Gupta Melewar, T.c. Gupta Melewar...

Strategic International Marketing - An Advanced Perspective

English · Paperback / Softback

New edition in preparation, currently unavailable

Description

Strategic International Marketing collatesthe most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics. Straightforward language and illustrative case studiesfeature throughout thistext fromthe leading thinkers in the international marketing field.>

Product details

Authors	Suraksha Gupta, T Melewar, T C Melewar, T. C. Melewar, T. C. Gupta Melewar, T.c. Gupta Melewar
Assisted by	Suraksha Gupta (Editor), T. C. Melewar (Editor)
Publisher	Macmillan

Languages	English
Product format	Paperback / Softback
Released	31.12.2011

EAN	9780230580244
ISBN	978-0-230-58024-4
No. of pages	336
Subjects	Social sciences, law, business > Business > Advertising, marketing Marketing, B, Market research, Business and Management, Management science

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