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Informationen zum Autor DAVID EDGAR is Professor of Strategy and Business Transformation at Glasgow Caledonian University, UK. GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK. Klappentext Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity. Key Features: • Ensures students have access to all topical issues – includes dedicated chapters on CSR, financial analysis, new technologies and emerging markets • Excellent international case studies of varying lengths help students digest theory through practical examples, bringing the subject-matter to life • Innovative pedagogy including 'Guru Guides' (bite-sized bios of key thinkers in the field) and an on-page glossary to define complex issues as they appear • A range of student learning and teacher resource materials, including bonus case studies, Powerpoint slides and self-test questions available at www.palgrave.com/business/campbell • AND includes free access to SPS at www.planning-strategy.com where students can solve real business problems Zusammenfassung Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field. Inhaltsverzeichnis PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS Strategy and strategic management Perspectives on strategy PART II: INTERNAL ANALYSIS The business context, products and services Business competences, activities and processes Knowledge, talent, culture and innovation Financial analysis, audit and performance Information systems and technology Strengths, weaknesses and strategic competence PART III: EXTERNAL ANALYSIS Analysis of the macroenvironment Markets, and analysis of the competitive environment The international and global context Opportunities, threats and strategic position PART IV: THE BUSINESS STRATEGY Competitive advantage and strategy Evaluation and selection of strategies Strategic development: direction and mechanisms PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT Strategic implementation Change management and leadership PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY The web, new technology and new organisational forms Quality Social responsibility and business ethics Emerging markets and industry superpowers Index....
