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Informationen zum Autor Caitlin Friedman, a cofounder of the boutique public relations agency YC Media, is a full-time writer and consultant. Kimberly Yorio is the president of YC Media, specializing in publicity for cookbooks, restaurants, wine and spirits, and food products. They've written four books together, including The Girl's Guide to Being a Boss ; The Girl's Guide to Big Bold Career Success ; and Happy at Work, Happy at Home . Caitlin Friedman, a cofounder of the boutique public relations agency YC Media, is a full-time writer and consultant. Kimberly Yorio is the president of YC Media, specializing in publicity for cookbooks, restaurants, wine and spirits, and food products. They've written four books together, including The Girl's Guide to Being a Boss ; The Girl's Guide to Big Bold Career Success ; and Happy at Work, Happy at Home . Klappentext Geared toward the unique challenges faced by self-employed businesswomen—and updated for the social media-driven, post-financial crisis world— The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses. Zusammenfassung “This fun and informative book shows aspiring young women how to build their own businesses from the ground up...and stand as tall as a Manhattan highrise.” —Barbara Corcoran, author of If You Don’t Have Large Breasts Wear Ribbons in Your Pigtails “This book will do for business what The Joy of Cooking did for the culinary world.” —Ella Brennan, owner, Commander's Palace The Girl’s Guide to Starting Your Own Business is a must-read guide for any woman who wants to ditch the cubicle and join the growing ranks of aspiring female entrepreneurs. Revised and updated to reflect a post–financial crisis and Twitter world, this essential business handbook by Caitlin Friedman and Kimberly Yorio offers candid advice, frank talk, and true stories that will help every woman with a great business plan achieve her dream. ...
