The Art of Immersion - How the Digital Generation is Remaking Hollywood, Madison Avenue, and the way we tell stories

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube, blogs, Facebook and Twitter, we are media. While we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, films, even advertising as invitations to participate - as experiences to immerse ourselves in at will.
In this field guide to the visionaries - and the fans - who are reinventing the art of storytelling, Frank Rose introduces us to people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost) and dozens of others whose ideas are changing how we play, how we relax and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

About the author

Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab.

Summary

A field guide to the visionaries—and the fans—who are reinventing the art of storytelling.

Product details

• Authors: Frank Rose
• Publisher: Norton
• Languages: English
• Product format: Hardback
• Released: 05.05.2011
• EAN: 9780393076011
• ISBN: 978-0-393-07601-1
• No. of pages: 368
• Weight: 446 g
• Subjects: Humanities, art, music > Humanities (general); Social sciences, law, business > Media, communication > Communication science; Medien-, Unterhaltungs-, Informations- und Kommunikationsindustrie, Media Studies, Computernetzwerke und maschinelle Kommunikation, COMPUTERS / Internet / General, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, SCIENCE / Philosophy & Social Aspects, Business / Economics / Finance, TECHNOLOGY & ENGINEERING / Social Aspects, BUSINESS & ECONOMICS / Industries / Entertainment, Impact of science & technology on society, Media studies: internet, digital media and society, Impact of science and technology on society, Ethical & social aspects of IT, SOCIAL SCIENCE / Technology Studies, COMPUTERS / Social Aspects