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Informationen zum Autor BRADEN KELLEY is the founder of Business Strategy Innovation and has been advising companies, including Microsoft, Misys, Millicom International Cellular, Wunder-man, and HomeAway.com on how to increase their revenue and cut their costs since 1996. Braden is a thought leader on the topic of continuous innovation and works with clients to create innovative strategies, effective customer marketing, organizational change, and improved organizational performance. He has published more than 400 articles for online publications such as CustomerThink and Blogging Innovation. On Twitter, he is an innovation leader with over 6,000 followers. For more information, visit blogginginnovation.com Klappentext Essential strategies to transform your organization and boost your profitsWant to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place.* Helps you identify the blockages hindering innovation within your organization* Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities* Explores leading innovation theories you can apply right away-without expensive consultantsGet the strategies you need to remove innovation barriers, increase profits-and change the way you do business. Zusammenfassung Essential strategies to transform your organization and boost your profits Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place. Inhaltsverzeichnis Foreword xiii Acknowledgments xvii Introduction 1 About the Companion Web Site 5 Part I Setting the Stage 7 Chapter 1 Blinded by the Light: Vision Blockages 9 Overview 9 Innovation Vision Example (Alcatel-Lucent) 11 Innovation Vision Example (Kuwait Petroleum Corporation) 12 There Is No Single Innovation Vision 13 Innovation Vision Case Study-Ford Motor Company 14 Innovation Vision Case Study-Hewlett-Packard 16 Innovation Vision Case Study-Apple Computer 16 Innovation Vision Case Study-Nintendo 18 Innovation Vision Case Study-Walmart versus Amazon 18 Innovation Vision Case Study-Intel versus AMD, Qualcomm, and NVIDIA 19 Bringing It All Together 20 Chapter 2 Peering in the Dark: Strategy Blockages 23 Overview 23 Strategy Must Be Based in Reality 24 Two Sources of Innovation, One Innovation Strategy 25 Time as a Component of Innovation Strategy 25 Innovation Strategy Case Study-The Whirlpool Example 26 Innovation Case Study-Open Innovation at Procter & Gamble 28 Not Just for Corporations 28 Innovation Maturity 30 Incremental versus Disruptive Innovation 32 Innovation Portfolios 33 Open Innovation 34 Bringing It All Together 35 Chapter 3 Setting a Course Blindfolded: Goal Blockages 37 Overview 37 The Purpose of Innovation Goals 38 The Influence of Customer Permissions and Visual Frameworks on Your Innovation Strategy and Goals 39 Setting Your Innovation Goals 39 Bringing It All Together 40 Part II The Innovation Engine 43 Chapter 4 What Are They Really Thinking?: Insight Blockages 45 Overview 45 Four Lenses of Innovation 46 Broadcasting the Voice of the Customer 46 Trend Spotting, Behaviors, and Needs 48 Insights and Execution 50 Insights Case Study-Apple iPhone 51 Insights Case Study-Apple iPad 52 Are You Innovating for the Past or the F...
