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This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small business person that is the theme of this book: Be focused, be different, and be better.
May provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision.
About the author
Dr. Gary L. May is currently Professor of Management in the College of Business at Clayton State University, a senior unit of the University System of Georgia. He developed the communication and leadership course for the MBA program, which includes extensive coaching on the design and delivery of effective problem-solution persuasive presentations. Previously, he was a Senior Vice President and Chief Learning Of cer for Millbrook Distribution Services, a division of McKesson Corporation. May holds a Business Administration degree from Duke University and a Masters and PhD in Human Resource Development from Georgia State University. He also has been published in many distinctive journals, and has received numerous teaching awards such as the university's Alice Smith Faculty Award for Teaching Excellence, the university's highest faculty honor.
Summary
Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. It is an essential process for every size business.
