Read more
Informationen zum Autor Nikolas Coupland is Research Director, Centre for Language and Communication Research, Cardiff University. He is an elected member of the UK Academy of Social Sciences. He is co-editor of the book series, Oxford Studies in Sociolinguistics . Coupland was also founding editor, with Allan Bell, of the Journal of Sociolinguistics . Klappentext The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research.* The first volume to assemble leading scholarship in this rapidly developing field* Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research* Comprehensive coverage divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities* Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others Zusammenfassung This Handbook meets the challenges that globalization poses to sociolinguistic theory by investigating key issues relating to language use and development. Comprising 36 chapters written by leading international scholars, this volume brings together new research in the field and maps out new areas for future research. Inhaltsverzeichnis List of Illustrations viii Acknowledgments x Introduction: Sociolinguistics in the Global Era 1 Nikolas Coupland Part I Global Multilingualism, World Languages, and Language Systems 29 1 Globalization, Global English, and World English(es): Myths and Facts 31 Salikoko S. Mufwene 2 Language Systems 56 Abram De Swaan 3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? 77 Tove Skutnabb-Kangas and Robert Phillipson 4 World Languages: Trends and Futures 101 Ulrich Ammon 5 Language Policy and Globalization 123 Thomas Ricento 6 Panlingual Globalization 142 Jonathan Pool 7 The Spread of Global Spanish: From Cervantes to reggaetón 162 Clare Mar-Molinero 8 New National Languages in Eastern Europe 182 Brigitta Busch Part II Global Discourse in Key Domains and Genres 201 9 Localizing the Global on the Participatory Web 203 Jannis Androutsopoulos 10 Globalizing the Local: The Case of an Egyptian Superhero Comic 232 Theo van Leeuwen and Usama Suleiman 11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships 255 Adam Jaworski and Crispin Thurlow 12 Globalization and Language Teaching 287 David Block 13 Discursive Constructions of Global War and Terror 305 Adam Hodges 14 Has God Gone Global? Religion, Language, and Globalization 323 Annabelle Mooney Part III Language, Values, and Markets under Globalization 347 15 Language as Resource in the Globalized New Economy 349 Monica Heller 16 Language and Movement in Space 366 Jan Blommaert and Jie Dong 17 Indexing the Local 386 Barbara Johnstone 18 Ecolinguistics and Globalization 406 Arran Stibbe 19 The Chinese Discourse of Human Rights and Glocalization 426 Shi-Xu 20 Meanings of 'Globalization': East and West 447 Peter Garrett 21 Languages and Global Marketing 475 Helen Kelly-Holmes Part IV Language, Distance, and Identities 493 22 Shadows of Discourse: Intercultural Comm...
