Be Your Own Lobbyist - How to Give Your Small Business Big Clout With State and Local

Informationen zum Autor Amy Handlin , PhD, is associate professor of marketing at Monmouth University, West Long Branch, NJ. Klappentext This book is the businessperson's guide to influencing government decisions without incurring the cost of a professional lobbyist, at a time when those decisions are, increasingly, a key to survival.When big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own-until now. Equally useful to entrepreneurs and established owner/managers, Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ.Readers will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacy-targeting, tools, and tactics-but also applies them to specific, common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models, Be Your Own Lobbyist shows how even a small business can get a fair shake in the halls of government. Zusammenfassung This book is the businessperson's guide to influencing government decisions without incurring the cost of a professional lobbyist! at a time when those decisions are! increasingly! a key to survival.

Product details

• Authors: Amy Handlin, Amy H. Handlin
• Publisher: Greenwood Press
• Languages: English
• Age Recommendation: ages 7 to 17
• Product format: Hardback
• Released: 31.07.2010
• EAN: 9780313381553
• ISBN: 978-0-313-38155-3
• No. of pages: 212
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Miscellaneous; Kleine Unternehmen und Selbständige, POLITICAL SCIENCE / Political Process / Political Advocacy, Small businesses & self-employed, BUSINESS & ECONOMICS / Small Business, Pressure groups, protest movements and non-violent action, Small businesses and self-employment, Pressure groups & lobbying, BUSINESS & ECONOMICS / Freelance & Self-Employment