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Informationen zum Autor STEVEN M. BRAGG, CPA, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young and an auditor at Deloitte & Touche. He received a master's degree in finance from Bentley College, an MBA from Babson College, and a bachelor's degree in economics from the University of Maine. He is also the author of Accounting Best Practices, Sixth Edition and Cost Reduction Analysis: Tools and Strategies , both published by Wiley. Klappentext The ultimate guide to investor relationsYour one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providing guidance, and the form and frequency of that guidance, this authoritative resource covers it all.* Addresses every possible area of the investor relations profession* Includes chapters covering disclosure, forward-looking statements, guidance, event management, and twenty other topics* Other titles by Bragg: The Vest Pocket Controller, Accounting Best Practices, Sixth Edition, and Just-in-Time Accounting, Third EditionPractical and thorough, this book offers the world-class guidance you need to effectively manage your investor relations department. Zusammenfassung The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. Inhaltsverzeichnis Preface xi About the Author xiii Chapter 1: Managing Investor Relations 1 Why Have an Investor Relations Department? 1 Investor Relations Objectives and Goals 2 Investor Relations Tools 3 Investor Relations Budget 6 Float Management 8 Managing Bad News 10 Responding to Rumors 14 Summary 15 Chapter 2: Investor Relations Officer Position 16 Key Aspects of the IRO Position 16 IRO Job Description 19 Investor Relations Team 21 IRO as Management Representative 22 Summary 23 Chapter 3: Creating the Company Story 24 Creating the Story 24 Packaging the Story 26 Strategic Credibility 29 Clarifying and Mitigating Risk 30 Company Reputation 32 Matching the Company to the Story 34 Duration of the Story 34 Coordination with Public Relations 35 Summary 35 Chapter 4: Event Management 37 Conference Call 37 Road Show 41 Non-Deal Road Show 46 Annual Meeting 47 Plant Tour 49 Annual Analyst Meeting 49 Analyst and Industry Conferences 50 Podcast Dissemination 50 Video Dissemination 52 Blog Dissemination 52 Event Disclosure Issues 53 Practicing for Events 54 Summary 55 Chapter 5: Public Communications 57 Constructing a Press Release 57 Dealing with the Media 63 Dealing with Electronic Message Boards 66 Investor Relations Advertising 67 Summary 68 Chapter 6: Publications 69 Fact Sheet 69 Annual Report 74 Product Pipeline Report 77 Company-Paid Research Reports 78 Independent Research Reports 78 Welcome Kit 79 Videos 79 Other Publications 80 Information Tracking Systems for Publications 81 Legal Liability 82 Summary 82 Chapter 7: Investor Relations Web Site 83 Basic Investor Relations Web Site 83 Intermediate Investor Rela...
