Social Nation - How to Harness the Power of Social Media to Attract Customers, Motiva

Informationen zum Autor BARRY LIBERT is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks. Klappentext It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to:* Integrate social skills into existing managerial and leadership practices* Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise* Adopt new forms of social leadership across the entire organization* Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners* Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals. Zusammenfassung It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to:* Integrate social skills into existing managerial and leadership practices* Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise* Adopt new forms of social leadership across the entire organization* Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners* Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals. Inhaltsverzeichnis Preface.PART 1 The Future of Business is Social.1 Social Media Creates Real Value.2 Why Social Skills Matter.3 Test Your Social Skills.PART 2 Seven Principles for Building Your Social Nation.4 Principle 1: Develop Your Social Skills.5 Principle 2: Let Culture Lead the Way.6 Principle 3: Mind Your Online and Offline Manners.7 Principle 4: Monitor and Measure Your Communities' Contributions.8 Principle 5: Involve Your Fans in Everything You Do.9 Principle 6: Rely on Your Community for Growth and Innovation.10 Principle 7: Reward Others and You Will Be Rewarded, Too.PART 3 Start Today to Create Your Own Social Nation.11 How to Get Started and 10 Pitfalls to Avoid.EPILOGUE: Business and Social Become One.Acknowledgments.Mzinga Writing Team.Company Index.Subject Index....

List of contents

Preface.PART 1 The Future of Business is Social.1 Social Media Creates Real Value.2 Why Social Skills Matter.3 Test Your Social Skills.PART 2 Seven Principles for Building Your Social Nation.4 Principle 1: Develop Your Social Skills.5 Principle 2: Let Culture Lead the Way.6 Principle 3: Mind Your Online and Offline Manners.7 Principle 4: Monitor and Measure Your Communities' Contributions.8 Principle 5: Involve Your Fans in Everything You Do.9 Principle 6: Rely on Your Community for Growth and Innovation.10 Principle 7: Reward Others and You Will Be Rewarded, Too.PART 3 Start Today to Create Your Own Social Nation.11 How to Get Started and 10 Pitfalls to Avoid.EPILOGUE: Business and Social Become One.Acknowledgments.Mzinga Writing Team.Company Index.Subject Index.

Product details

• Authors: Barry Libert, Barry D Libert, Barry D. Libert, BD Libert, Libert Barry
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 01.10.2010
• EAN: 9780470599266
• ISBN: 978-0-470-59926-6
• No. of pages: 256
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Management, Business & management, Wirtschaft u. Management, Spezialthemen Wirtschaft u. Management, Business & Management Special Topics