How To Write A Marketing Plan

A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.

Report

"Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan" Professional Marketing

Product details

• Authors: John Westwood
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Released: 11.11.2010
• EAN: 9780749461508
• ISBN: 978-0-7494-6150-8
• Dimensions: 140 mm x 218 mm x 14 mm
• Series: Creating Success; Creating Success Series; The Sunday Times; Creating success; The Sunday Times; Creating Success Series
• Subject: Social sciences, law, business > Business > Advertising, marketing