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Zusatztext A fairly broad but interesting overview on the design process and graphic design elements. Informationen zum Autor Gavin Ambrose and Nigel Aono-Billson Klappentext Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world. Basics Graphic Design 01: Approach and Language offers an engaging discussion of the various approaches to graphic design and the vocabulary that underpins them. Zusammenfassung Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world. Inhaltsverzeichnis Introduction. How to get the most out of this book. Essential kit. Context: Contemporary practice; History; Communication; Social attitudes; Studio interview: Lawrence Zeegen; Student exercise: Context. Ideas: Research; Idea generation; Idea mapping; Exploring and investigating; Communicating ideas; Mark making; Ideas on paper; Studio interview: Fred Deakin; Student exercise: Mapping. Workshops: The workshop; Craft; Technology; Capturing images; Studio interview: Dennis Y Ichiyama; Student exercise: Rich media. Vocabulary: Design language; Messages and meaning; Exploring visual imagery; Typography, alphabet and images; Exploring typography; Space, balance and hierarchy; The grid; Studio interview: Wout de Vringer; Student exercise: Typography. Responses: The design process; Creative responses; Testing; Presenting ideas; Studio interview: Morag Myerscough; Student exercise: Hybrid. Conventions: Formats and sizes; File formats; Colour systems. Appendix. Conclusion. Bibliography. Index. Acknowledgements. Working with ethics....
