Social Commerce (english) - Monetizing Social Media

Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can brands and retailers make money from social media?

Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns.

With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.

About the author

Paul Marsden, PhD , is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.

Product details

• Authors: Paul Marsden
• Publisher: Grin Verlag
• Languages: English
• Product format: Paperback / Softback
• Released: 22.03.2010
• EAN: 9783640560318
• ISBN: 978-3-640-56031-8
• No. of pages: 32
• Dimensions: 148 mm x 210 mm x 4 mm
• Weight: 63 g
• Series: Akademische Schriftenreihe; Akademische Schriftenreihe, Bd. V146286; Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V146286
• Subject: Social sciences, law, business > Media, communication > Communication science