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Zusatztext As one product of the Global Denim Project (described in the first chapter), this book succeeds in enlightening readers about a mainstream fashion item that they may have taken for granted. The case studies of jeans in various contexts convince readers of the significance of denim and jeans in global and local terms. The book is recommended reading for university courses in sociology, material culture, culture studies, and fashion studies. Informationen zum Autor Daniel Miller is Professor of Anthropology, University College London. Recent books include 'A Theory of Shopping', 'The Internet: An Ethnographic Approach' (with Don Slater) and Ed. 'Car Cultures'. Sophie Woodward is Lecturer at University College for the Creative Arts, and Nottingham Trent School of Art and Design Research Associate. Vorwort On any given day nearly half of the world's population is wearing blue jeans - this is the first serious attempt to understand the causes, nature and consequences of the rise of ‘global' denim. Zusammenfassung On any given day nearly half the world's population is wearing blue jeans. This is entirely extraordinary. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as 'the' global garment of our world. This book takes up that challenge with gusto. It gives clear, if surprising, explanations for why this is the case, challenging the accepted history of jeans and showing why the reasons cannot be commercial. While discussing the consequences of denim at the global level, the book consists of some exemplary studies by anthropologists of what blue jeans mean in a variety of local situations. These range from the discussion of hip-hop jeans in Germany, denim and sex in Milan through to the connection between denim and recycling in the US. But through all these intensively researched ethnographies of local denim we build our understanding of the most curious of all features of blue jeans - the rise of global denim. Inhaltsverzeichnis Chapter One: The Global Denim Project: Daniel Miller, University College London, and Sophie Woodward, University of ManchesterChapter Two: The Making of an American Icon: The Transformation of Blue Jeans during the Great Depression: Sandra Comstock, University of Western OntarioChapter Three: Diverting Denim: The Ecology of Jeans in Popular Hindi Film: Clare Wilkinson-Weber, Washington State University Chapter Four: How Blue Jeans went Green: The Materiality of an American Icon, Bodil Olesen, Aarhus UniversityChapter Five: The Limits of Jeans in Kannur, Kerala, Daniel MillerChapter Six: ‘Brazilian Jeans': Materiality, Body and Seduction at a Rio de Janeiro Funk Ball: Mylene Mizrahi, Universidade Federal do Rio de JaneiroChapter Seven: Indigo Bodies: Fashion, Mirror Work and Sexual Identity in Milan, Roberta Sassatelli, University of Milan Chapter Eight: Jeanealogies: The (Im)permanence of Relationships, Sophie WoodwardChapter Nine: Picaldi Jeans and the figuration of working-class male youth identities in Berlin: An ethnographic account: Moritz Ege, Humboldt-Universität zu BerlinChapter Ten: The jeans that don't fit: marketing cheap jeans in Brazil: Rosana Pinheiro-Machado, Federal University of Rio Grande do SulIndex...
