Fr. 179.00

Fashion and the Consumer

English · Hardback

New edition in preparation, currently unavailable

Description

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Informationen zum Autor Jennifer Yurchisin is Assistant Professor at the Department of Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro. Kim K. P. Johnson is a Professor Emeritus in the Retail Merchandising Program at the University of Minnesota. Zusammenfassung This book offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behavior, as well as issues connected with disposal and sustainability. Inhaltsverzeichnis Introduction 1. What is Fashion Consumption? 2. Historical Overview of Fashion Consumption 3. Normative Fashion Consumer Decision-Making 4. Individual and Cultural/Social Influences on Fashion Consumer Decision-Making 5. Using and Disposing of Fashion Products 6. Non-normative Fashion Consumption 7. Social Responsibility Related to Fashion Consumption Conclusion Index

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