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Zusatztext 'The book is thought provoking! insightful and at the same time easy to read...a must read.' (BalticCSR.wordpress.com! May 2011).'...this book is tremendously well researched and the main message is crystal clear... I strongly recommend reading.' (AheadAhead.com! May 2011).'...deeply reflective of the state of the world...society! business and people who change our lives...we should all read this book.' (Lohas.de! June 2011).'...offers a wealth of case studies... easy to navigate and digest... Visser's message is one of optimism and hope.' (Bookgeeks.co.uk! June 2011). Informationen zum Autor Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia. Klappentext The new generation of CSRIn this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.* Provides a 'second generation' approach to CSR that will breathe new life into the movement* Can increase the effectiveness of CSR as a strategy to create positive change in society through business* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these Zusammenfassung The new generation of CSRIn this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.* Provides a 'second generation' approach to CSR that will breathe new life into the movement* Can increase the effectiveness of CSR as a strategy to create positive change in society through business* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these Inhaltsverzeichnis List of boxes, cases, figures and tables ix Foreword by Jeffrey Hollender xi Acknowledgements xvii About the author xviii Part I: The call to responsibility 1 1 Our ability to respond 3 Part II: The ages and stages of CSR 21 2 The age of greed 23 3 The age of philanthropy 49 4 The age of marketing 73 5 The age of management 95 6 The age of responsibility 131 Part III: The principles of CSR 2.0 153 7 The principle of creativity 155 8 The principle of scalability 189 9 The principle of responsiveness 221 10 The principle of glocality 249 11 The principle of circularity 281 Part IV: Our ability to change 313 12 The matrix of change 315 13 Making a difference 343 Bibliography 367 Index 377 Other books by Wayne Visser 390 ...
