Fr. 44.50

Tamara Adlin, Tamara (Experience Strategist Adlin, Adlin Tamara, John Pruitt, John Adlin Pruitt, Pruitt John

Essential Persona Lifecycle - Your Guide to Building and Using Personas

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. This guide helps to build and use personas - from planning, creating, and launching.

Product details

Authors	Tamara Adlin, Tamara (Experience Strategist Adlin, Adlin Tamara, John Pruitt, John Adlin Pruitt, Pruitt John
Publisher	ELSEVIER SCIENCE BV

Languages	English
Product format	Paperback / Softback
Released	04.05.2010

EAN	9780123814180
ISBN	978-0-12-381418-0
No. of pages	240
Series	Morgan Kaufmann
Subjects	Natural sciences, medicine, IT, technology > IT, data processing > IT Social sciences, law, business > Business > Miscellaneous BUSINESS & ECONOMICS / Production & Operations Management, BUSINESS & ECONOMICS / Quality Control, Production & quality control management, Production and quality control management, product design; product designers; user-centered design

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.