Essential Persona Lifecycle - Your Guide to Building and Using Personas

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. This guide helps to build and use personas - from planning, creating, and launching.

List of contents

Introduction: The Persona Lifecycle

Phase 1: Planning a Persona Effort

Phase 2: Creating Personas

Phase 3: Launching and Communicating Personas

Phase 4: Using Personas

Phase 5: ROI and Reuse of Personas

Conclusion

Report

"Many people think they know how to create personas-but they don't. Hearsay knowledge gathered from surface browsing of a few websites and press releases is a scary and risky background for building a tool on which your user experience is supposed to rest. Better (and safer for your project) to learn from people like Adlin and Pruitt who actually know what they're talking about. As this book shows, personas are not that hard, but there's still more to them than what you can pick up from a blog posting. Read The Essential Persona Lifecycle or suffer." --Jakob Nielsen, Principal, Nielsen Norman Group

Product details

• Authors: Tamara Adlin, Tamara (Experience Strategist Adlin, John Pruitt, John Adlin Pruitt
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 04.05.2010
• EAN: 9780123814180
• ISBN: 978-0-12-381418-0
• No. of pages: 240
• Series: Morgan Kaufmann
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > IT; Social sciences, law, business > Business > Miscellaneous